our Ambition

By 2030, Norwegian Seafood Group aims to grow from a strong foundation built on salmon, complemented with a broad seafood assortment. We will strengthen this core while also developing new opportunities: investing in digitalization and data-driven solutions, building strong consumer brands, and creating a workplace where people can thrive and develop.

Product

We will distribute 100,000 tonnes annually, with a growing share from value-added products, co-branded salmon, and premium brands.

Process

We will lead the industry in technology and digitalization, making our operations smarter, faster, and fully traceable.

People

We will be recognized as a talent-driven company, offering attractive careers, profit sharing, and opportunities to grow.

Planet

We will reduce our footprint by recycling and eliminating styrofoam, maximizing use of seafood by-products, increasing certified responsible sourcing, and implementing group-wide energy monitoring.

Place

We will expand our presence in new global markets, strengthen our brands like VÅRLAKS, and move closer to the end consumer through retail and foodservice.

The complete set of SMART-formulated goals is available for stakeholders upon request through our Group Communications Department at info@norwegianseafood.com.